- About
- Our Story
The Gold Standard for Independent Wealth Advice
Prime Quadrant was built on a simple but uncommon belief: that wealth management should serve families, not balance sheets. Founded by investors for investors, Prime Quadrant has grown from a single-family office to one of North America's leading multi-family offices and wealth management firms.
Where Prime Quadrant Began
Prime Quadrant was founded in 1998 following our own liquidity event. What we needed from an advisor was straightforward. What the market offered was something else entirely. After 2008, the structural bias of the industry became impossible to ignore. Commission structures shaped recommendations. Product shelves shaped advice.
We built Prime Quadrant to remove that conflict from the relationship. In 2010, we opened to outside families and found that the model we had built for ourselves was the one others had been looking for. Today, over 260 families trust Prime Quadrant with CAN$26B in Assets Under Consultation*.
Independent by Structure, Aligned by Design
As an open architecture multi-family office for ultra-high-net-worth families, we have spent 25 years doing things differently. We answer only to our clients and work primarily in a flat-fee model, so every recommendation is driven by merit and the world's best opportunities across all asset classes and geographies.
But we know that a life well lived is about much more than capital. That's why we walk alongside families in their personal wellness, relational health, and purposeful philanthropy, because how we spend our time is what truly matters most.
A Different View of Wealth
Significant wealth solves the problems wealth can solve. Beyond that, it tends to go quiet. The questions that surface once material needs are met do not have financial answers.
It’s not simply about how well your capital is performing, but from what level of consciousness it is being deployed, and what becomes possible at the next one?
The Arc of Capital Consciousness grew out of those questions. Mo Lidsky authored it after more than fifteen years working with families across every stage of wealth. The Four-Quadrant Framework is how Prime Quadrant puts it into practice.
The Framework Behind Our Work
We believe that your stage of awareness is the primary driver of your decisions, and have built our practice around the whole person in order to account for this. The result is wealth that means more and has greater impact that lasts generations.
Our Milestones
The moments that brought Prime Quadrant to where we are today.
Prime Quadrant established as a single-family office
Opens to outside families as a multi-family office
Inaugural Prime Quadrant Conference
Mo Lidsky’s first book, In Search of the Prime Quadrant, published
Prime Quadrant Foundation established
Registered as a Portfolio Manager in Ontario
The Philanthropic Mind by Mo Lidsky published
20-year anniversary
Expansion of Portfolio Manager registration across several other Canadian provinces
Selling Snake Oil by Mo Lidsky published
Montreal office opens
Prime Talks podcast launches
Partners in Preservation by Mo Lidsky published
First U.S. office opens in New York
Vancouver office opens
Prime Quadrant Partners launches
Miami office opens
konnect better by Mo Lidsky and Bob Gould published
Prime Quadrant Advisor Solutions launches
Our Values
We elevate wealth beyond the balance sheet, aligning it with the relationships, purpose, and aspirations that define families who expect more.
We start with what matters most to the family, not with what we sell.
Independent, transparent, in the client's corner. Our integrity is our product.
The work gets harder every year. We hold ourselves to a higher standard than the regulator does.
We know what we don't know. We bring in specialists, change our minds when the facts change, and let the team take the credit.
Our Leadership Team
Our team shows up every day not just to grow wealth, but to help families thrive across generations and every dimension of life.
Mo Lidsky is the Chairman and Chief Executive Officer of Prime Quadrant.
Prior to leading Prime Quadrant, Mo built, bought, sold, and managed organizations across a range of sectors, including education, auto restoration, e-commerce, and microfinance. In each of his entrepreneurial ventures, Mo has tried to innovate, disrupt and improve each of the industries he touched.
Philanthropy has always been a cornerstone of Mo’s personal and professional life. He currently serves as Chairman of Prime Quadrant Foundation, sponsoring initiatives that aim to create lasting social impact, with a focus on mental health. In addition, he has sat on the boards of various hospitals and universities in Canada and Israel, including Hebrew University, Mount Sinai Hospital, Haifa University, Jerusalem College for Technology, Holland Bloorview Kids Rehabilitation Hospital, and CAF Canada, where he served as founding Chairman. Mo has also sat on multiple institutional investment committees and served as Chief Executive Officer of Yeshiva University (Canada), overseeing strategic development, recruitment, and the management of the Canadian endowment.
Mo is a frequent speaker on issues that affect affluent families, and is the author or co-author of four books, including: Partners in Preservation: How to Know Your Advisor Is Truly Protecting Your Wealth, The Philanthropic Mind: Surprising Discoveries from Canada’s Top Philanthropists, In Search of the Prime Quadrant: The Quest for Better Investment Decisions, and Selling Snake Oil: Investment Lessons from the World’s Greatest Frauds. Mo’s fifth book, konnect better: unlocking the power of your relationships was released in January 2026
Mo holds multiple degrees, Magna Cum Laude, from Yeshiva University, a Master of Business Administration (MBA) from the University of Toronto, and a Doctor of Philosophy (PhD) from Apsley Business School of London.
Above all, Mo’s proudest achievement is his family. He and his wife, Naomi, have raised five remarkable children, and continue to learn from them every day.
Peter has over 30 years of business development and relationship management experience, working with institutional and family office investors. He has been increasingly involved with alternative investments for a number of years.
Prior to Prime Quadrant, Peter had worked at Kensington Capital in Toronto, and previously for two alternatives investment managers in the U.S. Before that he had been in senior roles with Russell Investments and Citigroup, both in Canada and the U.S.
Peter has a B. Comm. (Economics) from the University of Toronto and an M.B.A. from Columbia University. He is a member of the Investment Committee of the Holland-Bloorview Hospital and was a former member of the Investment Committee of the Jewish Federation of Greater Toronto.
Alex Da Costa is the Chief Investment Strategist at Prime Quadrant.
Alex has 25+ years of experience in the financial industry, with a particular focus on alternative investments. Prior to re-joining Prime Quadrant in 2024, he held the position of Senior Vice President at PIMCO, a leading investment manager. From 2019-2022, he served as Head of Investments at Prime Quadrant.
Earlier in his career, Alex held key leadership roles at Pavilion Advisory Group (later acquired by Mercer), and ABN AMRO Asset Management, where he specialized in hedge fund advisory and portfolio management. He also co-founded SilverStreet Capital, playing a crucial role in developing the business, including research and portfolio management.
Alex holds an MSc in Finance from the ICMA Centre, University of Reading, and a bachelor’s degree in civil engineering from the University of Southampton.
Roy Bernhard is the Chief Information Officer at Prime Quadrant.
He leads the firm’s IT strategy and technological transformation to support its mission of delivering exceptional value to clients and stakeholders. His focus is on streamlining processes using technology, driving innovation, and implementing scalable systems that enhance efficiency and impact.
Prior to joining Prime Quadrant, Roy served as the CEO of a global fintech firm and Executive Director of a leading law firm. Over his 25-year career, he has spearheaded numerous digital transformation initiatives, including the development of AI-driven frameworks, Web 3.0 solutions, and advanced digital infrastructures for organizations across a range of industries.
Roy holds a B.A. in Computer Science from Western University and has completed executive education at Harvard Business School. Known for his expertise in AI, blockchain, and organizational design, he is a sought-after advisor and speaker on transformative technologies.
Outside of work, Roy loves experimenting in the kitchen with gourmet recipes for friends and family, geeking out over high-end audio gear and wine, writing software, and mentoring the next generation of technologists. He is an avid supporter of youth soccer and manages his son’s team. Roy also frequently contributes to white papers and thought leadership on emerging technologies.
Frequently Asked Questions
Prime Quadrant was founded in 1998 as a single-family office after the founders' own liquidity event. We opened the firm to outside families in 2010, and the standard we set for ourselves then is the same one we hold today.
It started from our experience as consumers frustrated with the what being offered by the industry and limited by their approach to investing. So we built the firm we needed. Every part of how we operate, from the flat-fee model to the open architecture, traces back to that original frustration.
We currently serve more than 260 families and oversee $26B in Assets Under Consultation*. We cap the practice at roughly 300 families because the depth we commit to each relationship requires it.
We are fully independent, work primarily on a flat-fee basis, and hold nothing proprietary. Our advice is opportunity-led, and we work across four dimensions of family life rather than only a family’s financial portfolio.
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Wealth is personal. The conversation should be too. For families nearing or at $30M+ and a complex, multi-generational scope, we're here when you're ready to talk.