The Gold Standard for Independent Wealth Advice

Prime Quadrant was built on a simple but uncommon belief: that wealth management should serve families, not balance sheets. Founded by investors for investors, Prime Quadrant has grown from a single-family office to one of North America's leading multi-family offices and wealth management firms.

our-story

Where Prime Quadrant Began

Prime Quadrant was founded in 1998 following our own liquidity event. What we needed from an advisor was straightforward. What the market offered was something else entirely. After 2008, the structural bias of the industry became impossible to ignore. Commission structures shaped recommendations. Product shelves shaped advice.

We built Prime Quadrant to remove that conflict from the relationship. In 2010, we opened to outside families and found that the model we had built for ourselves was the one others had been looking for. Today, over 260 families trust Prime Quadrant with CAN$26B in Assets Under Consultation*.

Independent by Structure, Aligned by Design

As an open architecture multi-family office for ultra-high-net-worth families, we have spent 25 years doing things differently. We answer only to our clients and work primarily in a flat-fee model, so every recommendation is driven by merit and the world's best opportunities across all asset classes and geographies.

But we know that a life well lived is about much more than capital. That's why we walk alongside families in their personal wellness, relational health, and purposeful philanthropy, because how we spend our time is what truly matters most.

A Different View of Wealth

Significant wealth solves the problems wealth can solve. Beyond that, it tends to go quiet. The questions that surface once material needs are met do not have financial answers.

It’s not simply about how well your capital is performing, but from what level of consciousness it is being deployed, and what becomes possible at the next one?

The Arc of Capital Consciousness grew out of those questions. Mo Lidsky authored it after more than fifteen years working with families across every stage of wealth. The Four-Quadrant Framework is how Prime Quadrant puts it into practice.

The Framework Behind Our Work

We believe that your stage of awareness is the primary driver of your decisions, and have built our practice around the whole person in order to account for this. The result is wealth that means more and has greater impact that lasts generations.

Our Milestones

The moments that brought Prime Quadrant to where we are today.

1998

Prime Quadrant established as a single-family office

2010

Opens to outside families as a multi-family office

2011

Inaugural Prime Quadrant Conference

2013

Mo Lidsky’s first book, In Search of the Prime Quadrant, published

2016

Prime Quadrant Foundation established

Registered as a Portfolio Manager in Ontario

The Philanthropic Mind by Mo Lidsky published

2018

20-year anniversary

2019

Expansion of Portfolio Manager registration across several other Canadian provinces

Selling Snake Oil by Mo Lidsky published

 

2020

Montreal office opens

Prime Talks podcast launches

Partners in Preservation by Mo Lidsky published

2022

First U.S. office opens in New York

2023

Vancouver office opens

Prime Quadrant Partners launches

2024

Miami office opens

2026

konnect better by Mo Lidsky and Bob Gould published

Prime Quadrant Advisor Solutions launches

Our Values

We elevate wealth beyond the balance sheet, aligning it with the relationships, purpose, and aspirations that define families who expect more.

P
Purposeful

We start with what matters most to the family, not with what we sell.

A
Authentic

Independent, transparent, in the client's corner. Our integrity is our product.

T
Tenacious

The work gets harder every year. We hold ourselves to a higher standard than the regulator does.

H
Humble

We know what we don't know. We bring in specialists, change our minds when the facts change, and let the team take the credit.

Our Leadership Team

Our team shows up every day not just to grow wealth, but to help families thrive across generations and every dimension of life.

Mo Lidsky
Mo Lidsky
Chairman and Chief Executive Officer
Toronto
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Peter Fink
Peter Fink
Managing Consultant
Toronto
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Alex Da Costa
Alex Da Costa
Chief Investment Strategist
Montréal
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Roy Bernhard
Roy Bernhard
Chief Information Officer
Toronto
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Frequently Asked Questions

When was Prime Quadrant founded?

Prime Quadrant was founded in 1998 as a single-family office after the founders' own liquidity event. We opened the firm to outside families in 2010, and the standard we set for ourselves then is the same one we hold today.

Why was Prime Quadrant created?

It started from our experience as consumers frustrated with the what being offered by the industry and limited by their approach to investing. So we built the firm we needed. Every part of how we operate, from the flat-fee model to the open architecture, traces back to that original frustration.

How many families does Prime Quadrant serve?

We currently serve more than 260 families and oversee $26B in Assets Under Consultation*. We cap the practice at roughly 300 families because the depth we commit to each relationship requires it.

What does Prime Quadrant do differently from other wealth firms?

We are fully independent, work primarily on a flat-fee basis, and hold nothing proprietary. Our advice is opportunity-led, and we work across four dimensions of family life rather than only a family’s financial portfolio.

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Prime Quadrant

Wealth is personal. The conversation should be too. For families nearing or at $30M+ and a complex, multi-generational scope, we're here when you're ready to talk.

TORONTO
MONTREAL
VANCOUVER
NEW YORK
MIAMI
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