Privacy Policy
Privacy Notice
This Privacy Notice explains the types of personal information Prime Quadrant US, LLC (“PQUS”, “we”, “us”) collects, how it is used, who it is disclosed to, how it is protected, and your legal rights. “Personal information” means information that (either in isolation or in combination with other available information) enables you to be identified as an individual or recognized directly or indirectly. It would not include aggregate or deidentified information or various types of publicly available information.
In order to perform services for you, we will need to collect, maintain and utilize personal information about you. We do not disclose your personal information to any third party for the purpose of allowing that party to market other products to you. We maintain your information in confidence and do not share this information with any individual or entity unless that individual or entity has a need to access that information for the purpose of providing services to you. While in our possession, your information is maintained with the same safeguards as we utilize to maintain our own confidential information, and these systems and safeguards are reviewed periodically. Various state and federal privacy laws require us to provide the following additional disclosures regarding your confidential information:
Use of Personal Information and California Notice at Collection
In the first column below, for California residents, we have noted the corresponding category from the California Consumer Privacy Act of 2018, as may be amended or supplemented from time to time, including by the California Consumer Privacy Rights Act of 2020 (collectively, CCPA).
Category of Personal Information | Representative Data Elements |
Contact Information [Contact Information may be categorized as “Identifiers,” “Education Information,” or “Personal Information” under the CCPA.] |
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Government-Issued Identification Numbers [Government-Issued Identification Numbers may be categorized as “Identifiers” or “Education Information” under the CCPA.] |
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Relationship Information [Relationship Information may be categorized as “Inferences,” “Protected Classification under California or Federal Law,” “Professional or Employment-Related Information,” or “Education Information” under the CCPA.] |
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Transaction and Interaction Information [Transaction and Interaction Information may be categorized as “Personal Information” under the CCPA.] |
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Inferred and Derived Information [Inferred and Derived Information may be categorized as “Inferences” under the CCPA.] |
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Audio Visual Information [Audio Visual Information may be categorized as “Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information” under the CCPA.] |
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Financial Information [Financial Information may be categorized as “Commercial Information” under the CCPA] |
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Health Information [Health Information may be categorized as a “Protected Classification under California or Federal Law” under the CCPA.] |
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Children’s Information [Children’s Information may be categorized as “Protected Classifications under California or Federal Law” under the CCPA.] |
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Compliance Information [Compliance Information may be categorized as “Personal Information,” “Protected Classifications under California or Federal Law,” |
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“Professional or Employment-Related Information,” or “Commercial Information” under the CCPA.] |
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Purpose for Collecting and Using Personal Information
Depending on how you interact with us, we may use and collect the personal information we collect for one or more of the following business or commercial purposes, including:
- Providing you with information about our products and services;
- Providing performance and other updates;
- One or more of the following business purposes:
- Performing services (for us or our or your service providers) such as account servicing, processing orders and payments, and analytics;
- Auditing related to our interactions with you; o Legal compliance;
- Detecting and protecting against security incidents, fraud, and illegal activity; o Internal research for technological improvement; o Internal operations;
- Activities to maintain and improve our services; and o Short-term, transient use where permitted by applicable law.
- Job applications; and
- Other commercial purposes, including, but not limited to activities that are undertaken to advance, enable or effect potential commercial transactions.
How Long We Keep Information
How long we keep your personal information will vary primarily depending on the purpose for which we are using your personal information and our legal obligations. The retention period will be determined by various criteria, including the purposes for which we are using it (as it will need to be kept for as long as is necessary for any of those purposes) and our legal obligations (as laws or regulations may set a minimum period for which we have to keep your personal information). In general, we will retain your personal information for as long as is necessary to provide the relevant services and where laws or regulations set a minimum period for which we are required to keep certain of your personal information.
Sensitive Personal Information
Some of the personal information described in the “Categories of Personal Information” section above also constitutes “sensitive personal information” under the CCPA. We use and disclose sensitive personal information for our business and compliance functions and for other legally authorized purposes. We do not use or disclose it in a manner that would give rise to a right to limit its use or disclosure under the CCPA.
We may collect sensitive personal information from certain categories of sources, including:
- Your communications with us and our service providers, including account applications, subscription agreements, and other forms or related documentation;
- Your and our service providers, including but not limited to: administrators, custodians, brokers, auditors, law firms, accountants, consultants, employment agencies, credit bureaus, other financial institutions;
- Our affiliates or our affiliates’ service providers;
- Your employer and your employer’s service providers; and
- Government entities and other publicly available directories and sources.
We may collect sensitive personal information for the business or commercial purposes described above in “Purpose for Collecting and Using Personal Information”.
With Whom We Disclose Personal Information
Your personal information is intended for PQUS and may be disclosed to PQUS affiliates and subsidiaries and, in certain circumstances, to other parties, including to other parties as directed by you.
We may disclose your personal information to:
- External auditors, accountants, and legal and other professional advisors.
- Our service providers. We use other companies or contractors (service providers) to perform services on our behalf or to assist us with the provision of PQUS products or services. While we may use a service provider to assist in relation to any of the purposes for which we may collect personal information, they generally fit within one or more of the following categories of service providers:
- Infrastructure and technology service providers;
- Fund administrators, counterparties and intermediaries (e.g. broker-dealers) in connection with investment and transactions or for operational purposes;
- Providers of administrative services for PQUS products or services, such as transfer agencies, custodians, and securities pricing providers.
In the course of providing such services, these service providers may have access to your personal information. However, we will only provide our service providers with the information that is necessary for them to perform the services, they will act under our instructions, and we instruct them not to use your personal information for any other purpose. We will always use our best efforts to ensure that the service providers we work with will keep your personal information secure.
- Other parties permitted by law. In certain circumstances, we may be required to disclose your personal information in order to comply with a legal or regulatory obligation (for example, we may be required to disclose personal information to the police, regulators, government agencies, or judicial or administrative authorities) or to perform transactions (for example, we may disclose personal information to a custodian or other party in connection with the purchase or sale of securities you have requested). We may also disclose your personal information to other parties where disclosure is both legally permissible and necessary to protect or defend our rights, matters of national security, for law enforcement purposes, to enforce our agreements, or to protect your rights or those of the public.
- Your company or agents and other parties. We may disclose your personal information to your company or other agent, such as when you are included on an email with others or to confirm your details or role. We also may disclose your information to other parties connected with your company or an account or in relation to business transactions we have with you or your company.
- Other parties connected with business transfers. We may transfer your personal information to other parties in connection with a reorganization, restructuring, merger, acquisition, or transfer of assets, provided that the receiving party agrees to treat your personal information in a manner consistent with this Privacy Notice.
Security and Location of Personal Information
We have implemented technical and organizational security measures in an effort to safeguard personal information in our custody and control. Such measures we have implemented include limiting access to personal information only to employees, contractors, and authorized service providers who need to know such information for the purposes described in this Privacy Notice; training for our employees and contractors; and other technical, administrative, and physical safeguards. While we endeavor to always protect our systems, sites, operations, and information against unauthorized access, use, modification, and disclosure, due to the inherent nature of the internet as an open global communications vehicle and other risk factors, we cannot guarantee that any information, during transmission or while stored on our systems, will be absolutely safe from intrusion by others, such as hackers.
The personal information that we collect may be accessed from or stored in the United States. Due to the nature of our global business and the technologies used, personal information may be accessed from, or transferred to and stored in, other jurisdictions. Regardless of location, we will put into place appropriate protections and controls to help keep your personal information secure and treated in line with this Privacy Notice and applicable privacy/data protection laws.
Children’s Rights
We do not knowingly collect any personal information directly from children under 16 years of age. Certain website pages and areas of one or more of our websites may have content that an adult may wish to share with a child. We do not target any advertising to children under 16. If you are a parent and believe we have collected personal information directly from your child who is under 16 years old, you may contact us to report this. We will investigate your report, and if we discover that we have in fact collected such information, we will delete it.
Prime Quadrant US, LLC Privacy Policy for U.S. Consumer Products and Services
In the course of doing business with PQUS, you share personal and financial information with us. We treat this information as confidential and recognize the importance of protecting access to it.
You may provide information when communicating or transacting with us in writing, electronically, or by phone. For instance, information may come from applications, requests for forms or literature, and your transactions and account positions with us. On occasion, such information may come from consumer reporting agencies and those providing services to us.
We do not sell information about current or former customers to any third parties, and we do not disclose it to third parties unless necessary to process a transaction, service an account, or as otherwise permitted by law. We may share information within PQUS affiliated entities in the course of providing or offering products and services to best meet your investing needs. We may also share that information with companies that perform administrative or marketing services for PQUS, with a research firm we have hired, or with a business partner, such as a bank or insurance company, with whom we are offering investment products. When we enter into such a relationship, our contracts restrict the companies’ use of our customer information, prohibiting them from sharing or using it for any purposes other than those for which they were hired.
We maintain physical, electronic, and procedural safeguards to protect your personal information. Within PQUS, access to such information is limited to those who need it to perform their jobs, such as servicing your accounts, resolving problems, or informing you of new products or services. Our Code of Ethics, which applies to all employees, restricts the use of customer information and requires that it be held in strict confidence.
Rights of California Consumers
The CCPA provides California consumers the following rights, subject to certain exceptions and limitations:
- Be Informed. To be informed, at or before the point of collection, of the categories of personal information to be collected and the purposes for which the categories of personal information shall be used;
- Request to Know. The right to request (a) the categories and specific pieces of personal information we collect, use, disclose, and sell about you, (b) the categories of sources from which we collected your personal information, (c) our purposes for collecting or selling your personal information, (d) the categories of your personal information (if any) that we have either sold or disclosed for a business purpose, and (e) the categories of third parties with which we disclosed or sold personal information;
- Request to Delete. Request that we delete the personal information we have collected from you or maintain about you (subject to certain exceptions);
- Request to Correct. Request that we correct inaccurate personal information;
- Opt-Out of Sale. Request that we do not “sell” (as that term is defined in the CCPA) your personal information; (we do not);
- Opt-Out of Sharing. Request to opt-out of the “sharing” (as that term is defined in the CCPA) of your personal information if a business shares your personal information with third parties (we do not);
- Limit Use and Disclosure of Sensitive Personal Information. Request to limit the use and disclosure of sensitive personal information where required by the CCPA (please note that we are not using your sensitive personal information for purposes that would require that we provide you with such right to request to limit); and
- Not to Be Discriminated Against. Not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA.
The CCPA does not restrict our ability to do certain things like comply with other laws or comply with regulatory investigations. In addition, the CCPA does not apply to certain information like personal information collected, processed, sold or disclosed pursuant to the federal GrammLeach-Bliley Act and its implementing regulations. We also reserve the right to retain, and not to delete, certain personal information after receipt of a Request to Delete from you where permitted by the CCPA or another law or regulation.
Shine the Light. For certain categories of personal information, you may have the right to request a list of what personal information (if any) we disclosed to third parties for their own direct marketing purposes in the past 12 months and the names and addresses of those third parties.
How to Submit a Request. You may submit Request to Know, Request to Correct or a Request to Delete (“Consumer Rights Request”), as described above or other applicable California law to us:
- via phone 647-749-4118 or
- email compliance@primequadrant.com
Verifying Requests. We are only required to respond to verifiable Consumer Rights Requests made by you or your legally authorized agent. When you submit a Consumer Rights Request, we may ask that you provide clarifying or identifying information to verify your request, which may include, depending on the sensitivity of the information you are requesting and the type of request you are making, your name and email address. Any information gathered as part of the verification process will be used for verification purposes only.
Authorized Agents. You are permitted to designate an authorized agent to submit a Consumer Rights Request on your behalf and have that authorized agent submit the request through the aforementioned methods. In order to be able to act, authorized agents have to submit proof that they are authorized to act on your behalf, or have a power of attorney. We may also require that you directly verify your own identity with us and directly confirm with us that you provided the authorized agent permission to submit the request.
Changes to this Privacy Policy. We may update this California Privacy Notice from time to time and to reflect changes in our personal information practices. We encourage you to review the most current California Privacy Notice provided to you.
Contact for More Information. If you have any questions or concerns about this California Privacy Notice, or to request this California Privacy Notice in an alternative format, please contact us at:
- Phone: 647-749-4118
- S. Mail: Prime Quadrant US, LLC 800-2 St. Clair Avenue East, Toronto, ON M4T 2T5, Canada
- Email: compliance@primequadrant.com
This California Privacy Notice was last updated on September 11, 2025.