Every asset sale has a cost beyond the transaction: forfeited upside, triggered tax, lost control. Yet "what do we sell?" is still the reflexive first move for families facing a liquidity need. This paper reframes liquidity as a balance sheet design problem, not a transaction. It maps eight distinct financing strategies (from securities-based lending to insurance-backed credit) that let families access capital without triggering tax, forfeiting upside, or losing control of what they've built.
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