A Woman cleaning up the forest

From Charitable Giving
to Meaningful Impact

Strategic giving is one of the highest-leverage things a family of significant wealth can do to leave a lasting impact. Prime Quadrant gives yours the foundation, infrastructure, and next-generation involvement to make it last.

"There's a profound difference between living for self-maintenance and living in service of something larger than yourself. The first drains you. The second replenishes you."
MO LIDSKY, Ph.D.
SERVICES

My Impact

Most families need more than a charitable giving strategy. They need someone who understands what they stand for and how to put capital behind it in a way that lasts.

A small hand holding the finger of an older hand

Prime Quadrant Foundation

The Prime Quadrant Foundation turns philanthropy into a cornerstone of legacy. Combining financial contributions with active volunteerism, the foundation supports leading healthcare and housing organizations including SickKids, The Princess Margaret Cancer Foundation, and Habitat for Humanity.

Prime Quadrant Conference

The Prime Quadrant Conference brings together world-class speakers and over 400 investors each year for a day of conversation, perspective, and connection. Now in its 14th year, the 2026 conference takes place November 5th in Toronto. Attendees make a donation to the Prime Quadrant Foundation.

Donor Advised Funds

A Donor Advised Fund (DAF) isn't a giving account, it's a philanthropy strategy. It is highly tax-efficient yet also incredibly meaningful. We are proud to be a strategic partner to Canada Gives, Canada's largest DAF platform.

Giving Games

Today's donors seek more than transactions. They want insight into the future of giving and a deeper understanding of how meaningful impact is created. An annual event, this immersive evening brings together six cutting-edge charities and a panel of well-known philanthropists to assess innovation and opportunities for impact in real time.

The Specialists Behind Your Strategy

We want your family’s legacy to be felt for generations to come. This isn’t charity and tax receipts. This is long-lasting change based on what matters most to you and your family.

Mo Lidsky
Mo Lidsky
Chairman and Chief Executive Officer
Toronto
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Rebecca Nicholson
Rebecca Nicholson
Foundation Director and Wellness Advisor
Toronto
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Jared Blake
Jared Blake
Vice President, Advisor Growth & Advisor Solutions
Toronto
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Four-Quadrant Framework

What You Do With Wealth Defines It

My Impact is one of Four Quadrants we work across with families. The other three matter just as much as the wealth itself.

Myself
Who you are when wealth isn't the headline. Your values, your wellbeing, and the life you actually want.
My Wealth
Managing money on mission, with discipline, alignment, and expanded solutions.
My Family
The people who carry it forward, and the governance that gives them a shared language to do so.

What Families Often Ask Before Reaching Out

What is the goal of the My Impact quadrant?

We help families build the philanthropic infrastructure to give with intention. That includes foundations, donor-advised funds, giving strategy, and next-generation involvement.

Why is philanthropy part of wealth management?

How a family gives must be based on what they want their wealth to achieve. The families who give well treat it with the same discipline they bring to every other part of their wealth.

Do we need a foundation to work with you?

No. We work with families at every stage, from first-time giving through multi-generational foundations. We can also help your family set up its own foundation.

How does My Impact work alongside My Wealth, Myself, and My Family?

The Four Quadrants work together. A decision in one always affects the others. Your team coordinates across all four so nothing gets managed in isolation.

Connect with
Prime Quadrant

Wealth is personal. The conversation should be too. For families nearing or at $30M+ and a complex, multi-generational scope, we're here when you're ready to talk.

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Connect with Prime Quadrant