TORONTO, OCTOBER 17th, 2024—Prime Quadrant, a premier global advisory and consulting firm for Ultra High Net Worth (UHNW) families, is thrilled to announce the appointment of Alex Da Costa as Chief Investment Strategist. Alex’s return to Prime Quadrant heralds a new and exciting phase in the company’s ongoing growth and commitment to excellence.
Bringing a wealth of experience, Alex will rejoin Prime Quadrant as a member of the Executive Committee. As Chief Investment Strategist, he will be pivotal in shaping the firm’s investment strategy, further solidifying Prime Quadrant’s leadership in the UHNW advisory and consulting sector.
“We are overjoyed to welcome Alex back to Prime Quadrant,” said Mo Lidsky, CEO. “His exemplary track record, unwavering integrity, and inspirational leadership will greatly enhance the experience of our Prime Quadrant families and our Investment team.”
As Chief Investment Strategist, Alex Da Costa will play a crucial role in guiding the future direction of Prime Quadrant. His focus on innovation, client-centric solutions, and fostering strong relationships will be instrumental in driving the company forward.
About Alex Da Costa
Alex Da Costa is the Chief Investment Strategist at Prime Quadrant.
Alex has 25+ years of experience in the financial industry, with a particular focus on alternative investments. Prior to re-joining Prime Quadrant as Chief Investment Strategist in 2024, he held the position of Senior Vice President at PIMCO, a leading investment manager. From 2019-2022, he served as Head of Investments at Prime Quadrant.
Earlier in his career, Alex held key leadership roles at Pavilion Advisory Group (later acquired by Mercer), and ABN AMRO Asset Management, where he specialized in hedge fund advisory and portfolio management. He also co-founded SilverStreet Capital, playing a crucial role in developing the business, including research and portfolio management.
Alex holds an MSc in Finance from the ICMA Centre, University of Reading, and a bachelor’s degree in civil engineering from the University of Southampton.
About Prime Quadrant
Prime Quadrant, recognized as one of the Best Places to Work, proudly serves over 200 affluent families across North America, consulting on assets exceeding USD 18 billion. Our mission is to empower families for the future, addressing their comprehensive financial, social, and human capital needs.
Our culture is embodied in the Prime Quadrant PATH—Purposeful, Authentic, Tenacious, and Humble. We are deeply grateful for the privilege of our work, the wonderful families we serve, and the exceptional team that surrounds us.
English 
French